Continue with Apple
Continue with Google
La Rochelle is not only a beautiful maritime city; it's also a city that quickly understood the importance of the bicycle in its mobility model. Far from being a passing fad, cycling here is the result of a proactive local policy and a long-term vision, of which the self-service bicycle system is one of the most striking symbols.
The "yellow bike": a revolution since the 1970s
The modern history of cycling in La Rochelle is inseparable from the adventure of the "yellow bike" , launched in 1974. Well before Paris, Lyon or other major cities, La Rochelle was one of the first cities in the world to experiment with a self-service bicycle system.
These iconic bicycles, recognizable by their bright color, were made available free of charge to residents and tourists for short trips. This bold initiative for the time was not only a practical service; it was a powerful statement in favor of soft mobility and a direct invitation to leave the car in the garage. The "yellow bike" laid the foundations for a deeply rooted urban cycling culture.
Supporting local public services: an ongoing commitment
Beyond this pioneering innovation, the rise of cycling in La Rochelle reflects the continued support of local public services . The city and the urban area have been able to adapt and develop infrastructure and policies that are favorable to cycling:
- Cycling Network Development: Over the decades, La Rochelle has invested heavily in the development of safe cycle paths, connecting residential areas to the city center, business parks, and tourist attractions. This progressive network is essential to encourage daily cycling.
- Modernized self-service bicycle systems: The "yellow bike" has evolved into the Yélo service, a more modern self-service bicycle and electric bicycle (EAB) system integrated into the public transport network. Yélo embodies the community's desire to offer comprehensive and sustainable mobility solutions.
- Awareness campaigns and events: Local authorities regularly support awareness campaigns on bicycle use, participatory repair workshops, and events to promote cycling among all ages.
- Favorable urban policies: From limiting car traffic in certain areas to setting up dedicated parking, La Rochelle's urban policy has constantly sought to give a prominent place to cycling.
Nuuuuuut: the heir to this vision of mobility
It is in this rich history of La Rochelle's commitment to cycling that Nuuuuuut finds its full meaning. By offering a mobile bicycle repair service 7 days a week , Nuuuuuut extends the vision of local public services: that of easy, accessible and unconstrained mobility. We are part of this tradition of innovation and support so that, whatever the unexpected, the pleasure of riding in La Rochelle remains intact.